Can Right-Brain Thinking Change the World?

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Can Right-Brain Thinking Change the World?

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Monday, March 23 2009 Best-selling author and business analyst Daniel Pink believes that for the past several decades, western society has placed too high a value on so-called left-brainers: people like accountants, lawyers and economists who use the linear, logical functions that scientists have determined are controlled by the brain’s left hemisphere. In his recent book, A Whole New Mind: Why Right Brainers Will Rule the Future, Pink says society is learning to better appreciate the non-linear, creative work of right-brain thinkers such as artists, musicians, designers and storytellers. He argues that the left-brain abilities that used to matter the most simply aren’t working in today’s world. “These left-brain abilities – the logical, linear, spreadsheet abilities – still matter, but they matter less, and it’s now the right-brain abilities: artistry, empathy, inventiveness, big-picture thinking. Those are now the abilities that matter most,” he says. One of the reasons left-brain pr

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