Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Can social media sell anything but itself?

0
Posted

Can social media sell anything but itself?

0

Let me start by a disclaimer: I am not a marketing person. Over the past 30 years I’ve first and foremost regarded myself as a salesperson. Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department. Marketing incorporates advertising, half of which we know works – we’re just not sure which half. And that’s why I love online advertising. If it doesn’t work, I can turn it off – instantly. The beauty of online is that everything can be measured. The challenge is to work out what to measure. In ecommerce, that’s really easy – Return of Investment (ROI). Everything we do online comes down to a very simple measurement of how much each sale costs (i.e. cost per conversion, or CPA), and whether that cost is less than what we make on the sale. If it does, keep doing it. If not, turn it off. Enter social media, this wonderful Pandora’s box pr

Thanksgiving questions

*Sadly, we had to bring back ads too. Hopefully more targeted.