Can Tesco have been as successful without Clubcard?
The change in fortune for Tesco started with the introduction of its Clubcard but does that justify that all the success for Tesco has come with this single loyalty scheme. If the answer is yes then why similar loyalty programs have failed for other retailers. Thus definitely there has been some element of luck involved that has favoured Tesco. Still the credit cannot be taken away from Tesco for being able to run the program so effectively. Customers using other loyalty cards have often faced problems such as points not appearing in the Nectar account when using the card at BP but Tesco has managed to run the scheme in a more reliable and user friendly way then any other retailer. Also the reason why Tesco has been so successful is because it was able to use the Clubcard and the information provided by it, not only for developing new products and services for their existing stores but also to diversify in other new businesses. So it can be said that without the Clubcard Tesco might ha
