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Can U.S. Customs seize my Rolex at the border when entering the country?

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Can U.S. Customs seize my Rolex at the border when entering the country?

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According to the U.S. Customs Service, as of January 2003: The Rolex trademark recordation with Customs indicates “Import of Goods Bearing Genuine Trademarks or Trade Names Restricted.” This means that genuine Rolex products can only be imported with the permission of the trademark owner, Rolex Watch U.S.A. Inc. A private individual can hand carry one Rolex watch from a trip overseas without obtaining permission. Bring in more than one, and they will be seized as a trademark violation. Purchasing a Rolex from overseas by mail is also a trademark violation. http://www.customs.

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