Can we use this clearance to help us design a new Web page, application, product, or service offering?
Yes, with caution. The official title of NIH’s generic OMB clearance is “Evaluation of User Satisfaction with NIH Internet Sites,” which offers an important clue to understanding the kind of questions that you can ask. A survey of this kind measures site visitors’ attitudes toward existing products, tools, and services on existing Web pages. You may not ask users how they would feel “if” you made changes, for example, “Would this page be more user-friendly if there were more graphics on it?” or “Would you prefer to view this multimedia presentation in a version compatible with RealPlayer?” This crosses the line into “market research,” and the Federal government has strict policies against conducting marketing-related activities. However, you may build a prototype Web offering (for the examples above, a live graphic-rich page or a RealPlayer version) and then ask users to respond to a survey rating their satisfaction with the proof of concept. Certain kinds of planning information can b
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- Can we use this clearance to help us design a new Web page, application, product, or service offering?
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