Can’t we find the source of human factors issues with market research and focus groups?
Agilis Answer: There may appear to be some overlap. The major difference between marketing data and human factors is that marketing tends to focus on how people feel about a product; human factors focuses on how people interact with it. We’ve seen clients literally shocked when, for the first time, they see a potential user simply interact — hands on with their device, having no direction or instructions. It’s a real eye-opener… better done before launch than after!
