Compacted products have been criticized as actually promoting increased consumption. Do they?
Some media reports have stated that compacted laundry detergents actually drive increased consumption because consumers habitually add the same volume of detergent as they did with non-compacted product, thus “over-dosing” and spending more while adding to environmental issues – and that could happen if consumers do not follow package directions. That’s why we have gone to great lengths to advertise our products as compacted, to clearly label them as such, and to provide detailed directions. Our goal for the introduction of compacted laundry detergents is to provide the same cleaning power of non-compacted products in a form that saves packaging and transportation costs.
