Could a Missoni for H&M line be on the horizon?
Angela Missoni, creative director of the venerable Italian knitwear house, says in a recent profile, “I would like to do something with H&M because I think it is a very powerful way to reach younger girls now.” Missoni is also frustrated by the format of modern runway shows, which she finds “cold and distant” and a distraction from the clothes. And she hates that more established models can command high runway fees: “I prefer to show my collections on fresh, young girls to capture that spirit. Having Naomi or Gisele in your show is really just about saying that you were able to get her.” But girls like Nimue Smit — who is in the spring Prada campaign — and Sara Blomqvist — who was launched to fame by a Prada exclusive in 2007 — both of whom walked in Missoni’s last show, aren’t exactly “unknowns”. [Telegraph] • M by Missoni, the company’s diffusion line, experienced 25% annual growth last year — so it’s launching new accessories and denim collections. [WWD] • H&M says it’s strongly pos
