Could Adify someday provide a vertical ad exchange product which provides transparency and control to buyers and sellers?
Adify already provides transparency and control to buyers and sellers. Sellers have been setting their price floors, by ad space, since Adify first launched. Sellers have been reviewing and accepting advertising on a campaign and line-item basis since we first launched. Buyers have been able to select and see actual delivery and performance on a site by site and line item basis since Adify launched. The difference between Adify and a vertical ad exchange is that Adify restricts the publishing sellers to only those accepted by a Network Builder – accepted for quality content, quality design and minimal ad clutter. I don’t like to talk about what Adify does as an ‘exchange’ because the relationships in exchanges tend to be transitory whereas the relationships between network builders and their publishers tend to be deep, integrated long-term relationships. Google DoubleClick recently announced the “DoubleClick Network Builder.” Scared? How does Adify differentiate itself? Honestly we wer
