Could Career Risks Outweigh Benefits for Competitive Intelligence Technology Users, newly released survey speculates?
Majority Laud Software Functionality; Compare Successful CI Technology to a “Labrador Retriever” or a “Bee” (Cambridge, MA, October 20, 2005)–Business executives worldwide who use competitive intelligence (CI) technology that helps them monitor competitors are reasonably satisfied with the products on the market – but feel they may be risking their job success when committing their companies’ budgets to such packages, according to an international survey of 219 executives conducted by Fuld & Company in its 2005 survey. This is the first time Fuld & Company, or any organization, has formally sampled users about their experiences using competitive intelligence software. The largest single segment of respondents, 42%, compared their competitive intelligence (CI) technology to a bee, an insect that “creates a useful pattern or swarm of information and helps me connect the dots.” Nearly one-third (29%) saw their solution more like a Labrador retriever, “good at fetching and retrieving.” A
