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Could someone explain the uses and gratifications theory in media?

April 26, 2017Education explain help homework media Reference Theory uses

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Could someone explain the uses and gratifications theory in media?

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Well, there are a number of such theories which refer to different issues within the media, but what unites them is that the media is audience driven, and that the audience’s choice of how they use the media, and indeed what media they choose to use is driven by their need for gratification.