Could U2 Leader Bono Brand the USA?
If social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing, U2 singer Bono might be the master of it. Through his plan: “One campaign to make Poverty History” launched this year, Bono has been signing up his audience as members. He hoped to get a million people, he got 2 million members so far since March. During an interview with the SF Chronicle, Bono announced that: “By the next election, the One Campaign to make Poverty History will be larger than the National Rifle Association”. Perhaps one of the U2 singer’s most important steps is the recent cancellation of debts owed by a number of Third World countries to the world’s richest countries. In the past, Bono was successfully focusing on funding AIDS and malaria relief after volunteering in 1984 with his wife for six weeks in an Ethiopian refugee camp. The ultimate proof of his tremendous impact in the world is that he is seriously considered as a
