Couldn’t I just use a free, online translation tool?
Online translation services are most useful to a user trying to get a grasp of what type of information is contained in a website, email, document, etc., but for an intelligently written, publishable text that will make you and your organization look good, use a professional. Example: A pesar de lo que ha logrado la tecnología con respecto a la traducción, ninguna página web consigue pensar – ni, mucho menos, escribir – como si fuera un lector, redactor, o traductor humano. [Despite what it has achieved the technology to the translation, no website gets thinking – or, much less, write – as if it were a reader, editor or translator humans.