Did the suggestion to make the film come from corporate India or was the idea CSM’s?
The idea was entirely ours. For almost a decade we’ve been making the business case for corporate India to embrace a strong sustainability agenda. We think it’s in our interest as a nation and that we’re more than capable of doing it. What’s been lacking is strong, vocal and visible business leadership. Corporate heads have preferred working through business associations rather than taking public stands themselves. This is partly explained by the history of the private sector in India and our risk-averse business culture. People are not motivated by what business associations say, but by what corporate leaders say and do. So far, the private sector in India has been far too private, it is time for it to take a public stand on major issues of the day. Climate change is just such an issue – it is the defining challenge of our age. We know that privately many of our CEOs are progressive on climate change, but they’ve lacked public platforms. So for the past few years we’ve made it our job