Did you like the new version of the movie with Johnny Depp (Charlie and the Chocolate Factory)?
Dylan Lauren: Yeah! I thought it was cool. I definitely was very inspired by the first one. And we have our candy cane columns and starlight mint stools and a lot of things related to that film. But the second one was cool because of having our store celebrate Wonka, and helping launch that film with Warner Bros was just awesome. It was a great way to tie in the two. PR.com: Are you always on the lookout for anything in entertainment that is candy or sweets related, that you can do a cross promotion with? Dylan Lauren: Yeah, we are. Wonka couldn’t be more perfect because sometimes films use candy in a private label with their team, but there is the Wonka oversized chocolate bar which we carried exclusively. We had the ten pound bar, and then we had the Wonka Golden Ticket Bars and people would freak out when they found them. We had this whole exclusive shop and a bunch of things, so it was great to tie into that. Then Harry Potter also has candy in that film, so we did a great partners
