Do affluence and advertising stunt creativity?
I noticed an article posted to a friend’s Facebook status this afternoon that sounded worthy of reading. It’s titled Letting the Joneses Win and addresses both American affluence and, tangentially, creativity. Meredith Whitmore wrote the article to talk about her reentry into the United States after five years abroad in East Africa and China. Living life outside the reach of American advertising, for example, was much more serene. It was also freeing since I had space to ponder things beyond how my abs look, the kind of car I drive or the clothes I wear. In fact, I’d been living in areas where many people wear the same clothing almost every day—without their friends (or Stacy London) staging an intervention. So reentering our consumer-driven, image-mindful country felt like jumping naked into a glacial lake. (Well, at least my shock and audible gasping were probably pretty similar.) I came home to American friends who were ashamed to carry the same attractive, perfectly useful purse fo
Related Questions
- While this is not required, a marketing consultant with a creative flair would be nice. After all, how can one evaluate marketing and advertising tools if he has the creativity of a gnat?
- How does Better Advertising affect creativity - whether a creative agency or creating compelling advertising?
- Is Demographic Segmentation Dead?
