Do CI Professionals Ignore Online Research Tools?
Marydee Ojala, a well known information professional, speculates that CI professionals generally ignore an important component of intelligence gathering online research causing them to possibly miss the pearls of hidden knowledge buried within the many terabytes of data available from modern commercial search services. It’s not looking for the proverbial needle in the haystack. It’s wondering if there is a needle in the haystack, how one haystack relates to another, and whether multiple needles in haystacks mean anything. ‘Online relevance for competitive intelligence. Marydee Ojala. Online, v27n4, P41, Jul/Aug 2003. Article available in ABI/INFORM(File Number 15); Accession Number 2612132 or click here (Dialog account required). A New Approach to Understanding Potential New Chemical Markets The authors state that the crystal ball is fuzzier when you are developing new markets for your products, new products for your current customers or new products for new markets. They introduce a n
