Do customers order pizza differently online than over the phone?
We learned that they order more frequently, and they buy more – there is at least a 10 percent increase in the average order size online. The reason they buy more is simple, yet oxymoronic. The Internet speeds up everything but this is an example where it slows things down. When you call in an order over the phone, you are rushed and the store is rushed. But when you are online, you look at the whole range of the menu – like side orders of buffalo wings – and you see all the special offers. Last week you opened your first restaurant in Egypt. What are your international expansion plans? Less than 10 percent of our sales are outside the U.S. I’d like to see us get to 20-25 percent over the next five or six years. We’ve got 360 international stores now. By the end of 2008, we’d like to have over 600 stores. We have a pipeline of over 800 stores under contract [with franchisees] right now. Take China. We’ve got 50 stores total in China [versus 225 for Pizza Hut], and we just bought back f