Do people actually read the Bibles in their hotel rooms?
Yes! Each Bible placed in a hotel room has the potential to reach up to 2,300 people in its estimated six-year life span. Research from the hotel industry tells us that approximately 25% of travellers read the Bibles in their hotel rooms. When older Bibles are replaced in hotels, we often see messages written in the Bibles, thanking The Gideons for placing it, or encouraging other hotel guests to read it.