Do the straightening effects of Curlaway wash out after several shampoos?
The straightening and anti-frizz effects of Curlaway will gradually lessen over several weeks, requiring re-application. More frequent re-treatments will be necessary in humid seasons than in winter. Curlaway relaxes curl for between 2 to 8 weeks, depending on your hair type, length of each treatment and the number of treatments your hair has received. The more you use Curlaway, the straighter your hair becomes over time. Curlaway has a cumulative effect. Once treated, hair will retain some of its straightness through the next application. You will want to adjust the application time or frequency of use to get the straightness or curl you like best.