Do they have a definite strategy for Movie marketing in India ?
Interestingly, until the early years of 2000 there was NO movie marketing in India. However, I’ve heard in recent times corporations get into the challenging process of movie marketing. They’ve also gotten sophisticated about financing and insuring the movie making process itself. My good friend Chris Thilk is a reliable source on Movie Marketing in general. Check out one of his recent posts (via Economic Times), which talks about the process of marketing super-hero films in India vs. the style of marketing them in Hollywood.