Do you offer Co-op emailings as a cost savings option?
Yes, we allow up to 4 short offers from different clients to be delivered as a single message to share the costs among similar topic campaigns. This is an excellent way for clients to test the system response with a small initial cost. Multiple messages are split among the rental names in which the offer appearance order is rotated among the offers to allow equal exposure at the top of page. For the case of 4 offers in a co-op mailing, Offer 1 will be placed at the top of the message on 25% of the delivery, Offer 2 will be placed first on 25% of the mailing, Offer 3 will be placed first on another 25% split of the delivery, and Offer 4 will be placed first on the remaining 25% split of the delivery. The offer appearance ordering in the ad copy is simply adjusted among four split messages that are sampled to 25% each of the total order size.
