Do you see properties as the vertical where youd face the highest challenge?
A. I don’t think so. Definitely not because the number of people with whom we interact will be far less than those on other verticals. Because you are going to deal with the builders. The customer can get in touch with them easily. The challenge is to educate them about the benefits of the property vertical. If you look at matrimony and jobs, they are established categories and people know how they work. Property is something new. I think builders are a community that is pretty unorganised. Not only that, they are sitting in a comfort zone because everything gets sold out (due to the demand). But that is changing. The customer is willing to look at a different medium and is coming to the property vertical. I think we need to tell the builder what benefits the portal can give.
