Do you think fashion sites have benefited from blogging – like Bluefly’s Flypaper?
Frankly, I’m not familiar with many retailers specifically that have blogs. Flypaper is a great way for our customers to be part of a like-minded community interested in the same things. Flypaper is actually much more than a blog – it offers trend predictions, celebrity style, fashion advice as well as being a great forum for readers and contributors to sound off. You have a robust affiliate program, has it played a role in catering to your online audience? Absolutely… it’s been a great way to attract new customers. What has the response been to your television commercial? We’ve gotten incredible feedback on our commercial — people are talking about it not just because it’s a bit controversial but mainly because the experience we depict is so universal. I can’t think of many women who don’t go through the anxiety of standing in front of a closet full of clothes but feel that they have nothing to wear. The commercial celebrates this angst-producing moment by suggesting what could happen