Do You Want Flashing Websites, Or a Good Sale?
Too many times I have sat down and listened to my wife complaining that websites are providing lots of fancy features, but do not complete the information needed for the sale. Currently it is hotel websites. Trying to find a hotel for a one night break is proving impossible! It is not that there are no hotels available, it is just that too many do not provide enough information. I know the problem from the designer side. Too often customers can concentrate on ‘the website needs movement’ or wanting a splash of flash here and there. Maybe the request is for a bee that follows the mouse pointer around the screen and lands on it when the pointer stops. Or, equally annoyingly, those little trail of bubbles that leave the mouse pointer as it travels around the screen. But this concentration on what appears on the screen can be at the cost of the website content. Back to these hotels and many do not give simple information such as check-in and check-out times. This is essential to us as we n
