Does anybody have measurable, controlled examples of web 2.0 / social networking activities increasing B2C sales?
Please note the words “measurable”, “controlled”, “sales”. The “ideal study” would be: rgb.com makes three identical ranges of products, distinguished only by their colour. Whilst otherwise keeping all other merchandising activities similar across the whole range, rgb.com carried out activity X specifically targeted at its “red” sub-range. “Red” sales increased by Y% relative to “Blue” sales during the period.
