Does Balser “private label” its services for other companies?
We only implement and administer corporate-sponsored benefit plans, so our Balser identity is nearly omitted from the plans from the executives’ perspective. The administrative websites we create for large employers are custom and co-branded with the clients own “look and feel” and our recordkeeping unit’s identity, Benefit Plan Services. Our focus is on the employee’s experience, and we believe executives are most comfortable with their employer’s branding and the security and privacy provided by our service center and systems. These practices allow us to easily private label our services for the clients of others.
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