Does blonde boom signal economic recovery?
At last, the news we’ve all been waiting for. The financial crisis is finally over. How can we be so sure? We’re dying our hair blonde, of course. Women only dye their hair blonde when times are good, as it costs more to maintain, say the beauty experts. Plus (and here comes the science part), one in three blondes dyed their hair darker during the downturn, to save cash and be taken more seriously at work. So, if they’re turning back to their blonde roots good times are surely ahead. Garnier say that demand for golden shades in salons and home treatments have gone up 20 per cent in the last 12 months, and they’re forecasting sales to triple in the next year. But, while the economic recovery is underway, we can still expect slow progress. We know this because natural shades are outselling bright blonde dye, which is only popular in boom times. “Women only choose platinum blonde when the economy is booming, as it requires dyeing every two weeks,” Garnier Colour Expert Trevor Halls explai
