Does Calin Rovinescu Stand a Chance of Changing the Corporate Culture at Air Canada?
In a recent interview with The Globe and Mail’s Brent Jang, Air Canada’s CEO, Calin Rovinescu, talked about how he plans to address a task of monumental proportions – that of changing the corporate culture at the beleaguered airline. This will not be an easy job, to say the least. Rovinescu’s major goal is to instil a “just-do-it” approach, empowering front-line staff to make more decisions. Other ideas include winning over consumers by eliminating call centre booking fees and bringing back blankets for red-eye flights. Rovinescu indicated in his interview with Jang that he’s no interim CEO; he plans to stick around. Good on him. Rovinescu should be credited for being in it for the long haul. But changing how Air Canada’s employees behave will be an uphill battle, requiring more than tactics. Here then are a few additional suggestions that might help Rovinescu turn corporate culture around – for good – at Air Canada: Bring in New People (and Bring Out The Best in The People Who Are The
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