Does Chabad consider Reform, Conservative, or non-practicing Jews as “real” Jews?
Chabad avoids labeling other Jews, since it tends to divide and create barriers between us. Jewish Law has traditionally considered anyone born of a Jewish mother or converted in accordance with Halacha to be a Jew, regardless of his or her degree of observance. The Lubavitcher Rebbe delivered a stinging rebuke to Orthodox elements in the USA and Israel for publicly belittling non-Orthodox Jews.