Does CLC provide any marketing resources or services to its licensees or retailers?
CLC’s Marketing Department is focused on supporting the efforts of collegiate licensees interested in maximizing and growing sales. CLC’s Retail Marketing Division is responsible for developing relationships with key retailers throughout the country. CLC’s role is to facilitate communication between institutions, retailers, and licensees in order to maximize and grow the collegiate market, while also providing resources to retailers that implement collegiate promotional sales efforts. To facilitate communication, CLC maintains a presence at all major collegiate trade shows, including CAMEX, The Sports Licensing and Tailgate Show, MAGIC, both the Atlanta and Dallas Giftmarts, and many others. CLC also hosts regular licensee and retailer meetings at both its Atlanta headquarters and at key collegiate licensee and retailer headquarters throughout the country. To support licensees and retailers, CLC provides promotion development and implementation services, signage, industry and product c
