Does creating web pages optimized for search engines work?

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Does creating web pages optimized for search engines work?

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Here are some results of listings found on February 4, 2002 for websites optimized by Site Schemes. The Golf Guide (www.golfguideinc.com) ranks #1 when searching for VA Golf Packages at Alta Vista, Google, Netscape, and Yahoo Web Pages and #2 rankings at Fast / All the Web and Lycos. These listings point to a doorway page on the Golf Guide website that contains an article about Virginia National Golf Club as well as links to other pages on their site.

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