Does Echo Research do any work in the not-for-profit sector?
Yes, one of our leading clients in this area is WWF, a key crusading organization for an environmentally and ethically better world, not least for the most vulnerable animal species. They understand that a strong and positive profile is vital for effectiveness in an increasingly competitive NGO market. For that reason, they commission research right across our capabilities, from compact scorecards on media performance through to journalist audits, focus groups and stakeholder one-on-ones. We try to ensure that our fees match the special budgetary circumstances of the voluntary, not-for-profit and charitable sectors. A number of intergovernmental bodies have a humanitarian role – UNESCO, the Food and Agriculture Organisation, for example – and we have a long history of supporting them.
