Does format of the brief summary matter?
–> Home | Browse by Day | or Program | Author Index 207013 Consumers’ evaluation of the information in print direct-to-consumer advertising: Does format of the brief summary matter? Tuesday, November 10, 2009 Nilesh S. Bhutada, PhD , Department of Social & Administrative Pharmacy, California NorthState College of Pharmacy, Rancho Cordova, CA Aparna Deshpande, PhD , Roger Green & Associates, New Hope, PA Matthew Perri III, PhD , Department of Clinical and Administrative Pharmacy, The University of Georgia, Athens, GA Handout (free access) Objective: The brief summary in print prescription drug advertisements has been criticized for not facilitating consumers’ complete understanding of the risks and benefits associated with the advertised medication. We conducted a study to determine whether consumers’ knowledge, attitudes, and behavioral intentions varied across different brief summary formats. Method: By using mall-intercept surveys, 307 female participants, between the ages of 18-50
