Does Guerilla Multilevel Marketing Work?
The term “guerrilla marketing” was coined by famed marketer Jay Conrad Levinson, and he built his brand based on the idea of using marketing tactics that nobody else in a niche would consider using. This holds true in Guerrilla Multilevel Marketing as well. Levinson addresses the problem that most people face in Multilevel Marketing (MLM) – and that is finding new prospects and new recruits for their opportunity. Warm-marketing tactics have been supported and advocated so long in the industry that many people have turned to alternative tactics – many of the type that Levinson recommends. The idea of building a business with Guerrilla tactics really boils down to following a few key concepts: 1. Budget Guerrilla marketing is about saving as much money as you can while making as much money as you can. It’s the idea of using the minimal possible investment for maximal results. Many distributors spend small fortunes on front-loading product, handing out free samples, dropping flyers on car
