Does HD mean more than lines of resolution? Is HD a draw by itself anymore?
Cuban: Our draw is the quality of our content. I think we have an edge in that we produce our content exclusively for an HD audience. An analogy would be movies. No one makes movies geared for TV-sized screens. They make them with theaters in mind. The movie has to be good for people to want to see it, but when they do see it on the big screen, they get the best possible and most enjoyable experience. HDNet is the same way. If you love our shows, you are going to love them even more on a big screen with 5.1 sound. Is there any evidence yet that HD impacts involvement or engagement for the viewer? Cuban: No question about it. Look at TNS and Rentrak. We see it in our Mavs and movie broadcasts. ESPN has confirmed it as well. Size and resolution matter. Let me put it another way. You just went out and spent $1,000 on a new TV that is now a centerpiece in your home. Did you buy it to use it or to ignore it? Are HD ads more impactful? Cuban: If I’m an advertiser, I wouldn’t want my ads to b
