Does Indigo Books & Music Inc. benefit in any way from the Indigo Love of Reading Foundation?
No. Indigo Books and Music Inc. does not receive any profits from donations or the sale of fundraising products purchased at Indigo, Chapters or Coles. All cash donations and proceeds of sales go directly to the Indigo Love of Reading Foundation. Indigo donates the profits from designated fundraising products and collects customer donations at its Indigo, Chapters and Coles stores. Indigo also collects donations from its employees through an optional employee payroll deduction program.