Does it give a perception of opportunity or does it indicate a daunting business challenge necessitating a paradigm shift in public perception?

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Does it give a perception of opportunity or does it indicate a daunting business challenge necessitating a paradigm shift in public perception?

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The health care market in India offers a tremendous opportunity for health insurance both in the rural and urban areas. A large proportion of the population is still unable to access quality health care, therefore, it gives us the opportunity to provide affordable, accessible, available and quality care to the population. We can provide these facilities by: • Creating awareness of the importance of health insurance and providing adequate information and education of the product to the masses. • Providing products that are cost effective and fulfill the needs of the individual. • Creating innovative Channels of distribution. • Providing good quality services thereby building the faith of the consumers. • Providing simplified products and Claim services. What has been the strategy of major health insurance players such as Tata-AIG Life to benefit from this enormous untapped potential? Tata AIG Life was the pioneer in launching the first health product in the country way back in 2003. We

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