Does “made in…” matter to consumers?
Product Preference A paired t-test was employed to confirm the general hypothesis that consumer preference for garments and accessories produced in Malaysia is similar to preferences for the same product made in other countries. Consumers appeared to prefer locally made Malaysian products when compared to Singapore and Thailand. However, local products were less preferred than garments and accessories originating in Japan, the United Kingdom, and the United States. d) Country Image The individual dimensions, as well as the overall summary construct of country image, were calculated and are presented in Table 3. Malaysia ranked low on all four individual country image dimensions. In terms of innovativeness, Japan ranked first (mean =6.05), followed by the USA (mean=5.82), and Italy (mean=5.30). Malaysia ranked tenth on the list. For design the USA (mean = 5.67, exceeded all countries in this study. France (mean=5.64) and Italy (mean=5.60) ranked second and third, respectively. Again, Ma
