Does marketing increase actual utilization of the power mobility benefit?

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Does marketing increase actual utilization of the power mobility benefit?

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No. Education campaigns are designed to inform the general public about the advancements in power mobility technology and provide an alternative solution to costly nursing homes and institutional settings. In fact, marketing plays a minimal role in the final decision process for seniors, people with disabilities, their families and even their physician. Insurance companies, including Medicare require the patient to go see their own treating physician for consideration for power mobility. Many times, physicians want their patient to remain active so they provide other safe exercise or mobility alternatives.

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