Does Microsoft Still Need Yahoo Search?
If these stats hold up over the next few weeks, it will be interesting to see if we will still hear any chatter about Microsoft acquiring Yahoo’s search assets in order to become a bigger player in the search engine market. Today, a combined Yahoo and Microsoft search engine could control almost 25% of the market. In an interview with PC Magazine this morning, Yahoo’s CEO, Carol Bartz, argued that Yahoo was not under any pressure to make a deal with Microsoft, and that she thinks that any lift that Microsoft is seeing in the search market right now would only be temporary.
Related Questions
- Will the Yahoo! and Microsoft mobile search advertising transition happen at the same time as the online search advertising transition?
- Is Microsoft’s search technology (Bing, which is now going to power searches in Yahoo) available in Spanish?
- How can I learn about differences between Yahoo! Search Marketing and Microsoft adCenter?
