Does MyComm automatically create the tactics that will underpin the strategy?
A. No. MyComm is intended to help you plan your communication strategy . Tactics will vary from organization to organization. Once you have defined the strategy via MyComm, the next step is for you to flesh out the key messages, select the exact delivery channels you will use and determine who will be responsible for each tactic that you have identified in your overall strategy. People tend to be more experienced at tactics than they are at strategy so MyComm is designed to guide the user through the more difficult strategic questions. Producing the actual events and activities that comprise a tactical plan is a follow-on task once the strategy is clear.
Related Questions
- Why does NaviPlan Standard automatically create non-registered assets when retirement goals require additional savings?
- Is there a way to automatically create listings at FanworksFinder.com when I post new fanworks to my site?
- Does MyComm automatically create the tactics that will underpin the strategy?
