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Does NG have an impact on audience indicator calculation software?

April 26, 2017audience calculation impact indicator Ng Software

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Does NG have an impact on audience indicator calculation software?

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On a technical level, NG requires the Médiamat production chain to be adapted. This is done in two phases: first of all for NG Premier, then for NG Evolution, to enable the audience measurement to be extended to the new services made possible by NG, such as delayed watching. For the indicators as they currently stand, NG means that Médiamétrie and the market together define the new measurement conventions related to the new features that NG brings to measurement.