Does Phorm technology store customer browsing behaviour related to adult or illegal activities?
No. Phorm technology does not store browsing information regarding adult-themed or illegal activities. Advertisers want to show ads in pre-defined categories, e.g. “Finance” or “Travel”. The way Phorm’s technology works, browsing behaviour is only stored when it matches these predefined and pre-approved categories; and as there are no advertiser categories allowed in the system related to illegal or adult activities, no browsing behaviour related to adult or illegal activities is stored.