Does Phorm technology store customer browsing behaviour related to adult or sensitive activities?
No. Phorm’s technology does not store any information regarding adult-themed or sensitive activities. Nor does it retain data on a host of other sensitive topics such as medical, alcohol, or tobacco. Advertisers want to show ads in pre-defined categories, e.g. “Finance” or “Health and Beauty”. The way Phorm’s technology works, interests are only stored when they match these predefined and pre-approved categories. No advertiser categories allowed in the system related to what may be considered sensitive or adult activities. As a result, no browsing behaviour related to these topics is stored.
