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Does the iBrand Barometer deliver strategy or tactics?

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Does the iBrand Barometer deliver strategy or tactics?

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• Strategy. A set of clear strategic imperatives directly linked to dominant stakeholder perceptions and triggers of consumption – why consumers use or don’t use the brand. • The iBrand Barometer clearly identifies integrated solutions that increase competitive advantage but does not specify the detail of their implementation. We’ll tell you what you need to do, not how to do it.

Thanksgiving questions

*Sadly, we had to bring back ads too. Hopefully more targeted.