Does the lack of growth of motor sports in India (as compared to other countries) have to do with the lack of infrastructure in the country?
I think that is one big impediment that we have, and also the involvement of government. Just for the record, the government considers motor sports as an adventure sport, and we don’t have a government body coming together to work with the private players. Is there a need somewhere for brands to make motorsports more affordable and acceptable for everyone? Yes. And I will again go back to the AKC, where we do not even charge one penny from the kids for participation as long as you have interest or you want to try it out. Has the sport now moved beyond the metros? With Amaron Karting Challenge we consciously ensure that we go beyond the metros. There are three to four objectives that I have set for myself as far as the karting challenge goes and it holds true going into the future as well. One is, look at non-elitist schools. The sport is looked on as an elite sport, and I think, through AKC we can tackle this problem. Second, we ensure that we go beyond non-metros and this year we went
