Does the staff see the “Best Of” issue as particularly onerous work?
Well, everyone always has good ideas, something that they would be writing or working on for that issue anyway, so we just have them thinking further in advance. And there’s so much copy that if we went into a regular production cycle, it would be impossible to go through it all. So we ask that a lot of the copy come in a lot earlier so that we can start getting the issue ready and the art department can start thinking about it. But because we have to wait to see how the ads will run, and all those other things, that week is still pretty packed. We usually have people work though the weekend; the publisher buys people breakfast, we have a coffee bar and lunch and dinner brought in, and people just work later. It’s just a huge issue in terms of pages so it’s that much more copy to produce. Is it fun? Yeah. It’s fun to do. Of course there are people who find it a lot of work — but we bring in the coffee bars, we bring in a massage person, because it is so much work. Is it hard in the we
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