Does Ultima Online advertise?
Darkscribe: Yes, we do quite a bit of online advertising. I can’t get into specific dollar amounts, but I can say that for the release of Mondain’s Legacy and earlier in 2005 with the release of the UO:GOLD demo download program, we spent quite a lot of money on Gamespot, IGN, various MMORPG dedicated sites, and community sites like Stratics. With targeted online advertising, we are able to choose our audience with great specificity. We know we hit people interested in MMORPGs and RPGs, while not wasting impressions on people who wouldn’t really care about UO. We will be advertising again in the next fiscal quarter, starting in July. What will we be advertising? As far as print advertising, the audience for the big PC gamer magazines tends to be very high-end oriented favoring new games that make even the latest video cards smoke. However, that doesn’t mean print mags are out of the plan for this year, but they are not where a big portion of our marketing dollars will be going. 2. Are