Ethical SEO” White hat SEO Vs Black hat SEO?
What is Ethical SEO? (Aka: “White Hat SEO”) Ethical search engine optimization is to follow guidelines and accepted standards to search engine optimization of a web site. Which means don’t use any tricks or cheats that are sometime employed by “Black hat” practitioners. The end result of Ethical or “White Hat SEO” is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. White Hat Optimization is the only way to go, don’t take the risk of having your site banned. Do I Need Keyword Research Keyword research has a huge affect on web traffic, without knowing what the public search for and what search phrases they use, how can you expect to gain web traffic?
